Bigger isn’t better when searching for the right public relations agency for your business, according to a recent survey. Smaller, focused boutique public relations firms can deliver the effective results your company needs to reach their business goals in today’s tumultuous economy.
Boutique agencies often specialize in specific industries, for example healthcare public relations, insurance, and technology. With senior level staff, less overhead and fewer layers of bureaucracy to cut through, boutique agencies offer the flexibility, value and focus that businesses require today.
Read more about how boutique agencies are helping clients across the globe in this recent survey conducted by Public Relations Boutiques International (PRBI), New Survey: Clients Value Flexibility, Senior Counsel of Boutique PR Firms.
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