Industry analysts are in a powerful position to support your marketing and business goals. Their research reports are read by potential customers; a positive reference has a high level of credibility and visibility. Analysts are consulted by prospective customers for their advice and referrals. Some analyst groups sponsor influential conferences where a joint peaking engagement or case study presentation is a highly coveted slot. Close analyst relationships can evolve in which the analyst may be a referral sources for reporters who want to speak with third party resources.

Scott Public Relations has established relationships with the top industry analysts and research companies that follow specific markets, including the Gartner Group, IDC, Forrester, TPI, Frost & Sullivan, and others. As a result, clients have been prominently featured in reports, selected for case study presentations at conferences, and gained the participation of analysts in media relations outreach.