Breakthroughs in Marketing and Public Relations

The practice of marketing and public relations changes every day with new findings, insights, and research. Scott Public Relations shares the articles and headlines that we find most interesting and insightful, in this section of our website. Click on the title to see our evaluation and tips for how this news can help your business; click through to read the original article.

• Word of mouth can boost your company’s image online


• Social networking sites present new opportunities for promotions


• “A person like me” becomes most powerful marketing tool


• Engage online influencers to establish positive brand presence


• Inc. 500 companies now seek out social media


• Raise your online visibility with SEO


• Insurers still use TV/Web combo to reach consumers