Raise your online visibility with SEO

SEO – or search engine optimization – is one of the least expensive yet most effective ways to boost your visibility online. One of the key tools to consider is the Page Title, which is the label that appears in the upper left corner of your browsers. For example, according to online search engine Google, the more specific your page title is, the better chance it has of being picked up in an online query.

Some other tips:

• Forge links. A page that is linked to many other pages in different domains will rise in the rankings above a page with fewer inbound links. Link popularity assigns extra weight to pages that are linked to a lot of other pages.
• Educate your peers. Post something that people in your field will find valuable and then alert other site owners to it and ask for a link.

What does this mean for your company?

If you are careful to label your online entries appropriately, you can move very high in the rankings very fast. Also, Google’s PageRank algorithm gives higher rankings to pages that are more educational versus a company blurb or listing. Keep this in mind when developing site content.

Our take-away advice: Join the conversation. You can support your site’s search ranking by commenting on blogs, support forums and newsgroups. Search engines routinely index these busy venues and pick up on keywords or URLs that appear there.

Source: “Raise Your Profile,” PCMagazine, March 14, 2007

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