Scott Public Relations writes articles on healthcare, PR, and marketing for the popular daily newsletter, HealthLeaders.com. Here is a selection of our most popular articles.
(Clicking on an article title will open a pdf in a smaller window)

Healthcare Marketing Trends

"Reaching the Next Generation of Healthcare Consumers"
"Healthcare: Making It Personal"
"The Impact of the Baby Boomers on Healthcare Marketing"
"Getting on With the Business of America: Marketing During Continued Uncertainty"
"Emotion-Based Marketing in the Healthcare Industry"

Healthcare Public Relations

"Communications in a Consumer-Driven Healthcare World"
"Is PR the Secret to Building Successful Brands?"
"Public Relations: Measuring ROI"
"Writing an Effective News Release"
"How to Measure the Value of a PR Program"
"Making 'The List' with the Media"
"Managing the Media During a Crisis"
"Resolved for This New Year: Get More and Better PR"
"Getting 'Ink' as an Expert Media Resource"
"Developing a Media Relations Program Aligned with Your Communication Objectives"
"Do the Right Thing When it Comes to Your News Releases"
"Understanding Needs of Reporters Key to Successful Interviews"

Healthcare Marketing Tactics

"Referral Marketing"
"Experiential Marketing: Focusing on the Customer Experience"
"Not Your Same Old Newsletter"
"Generating Leads Through Direct-mail Marketing"
"Is Your Marketing Program Missing a Key Audience?"
"The Buzz on 'Buzz Marketing' for Healthcare"
"The New Generation of 'Guerrilla' Marketing: Can Viral Marketing Work for Healthcare?"
"Trade Shows Ideal Time to Make Key Media Connections"
"Case in Point: Using Case Studies to Promote Your Organization"
"Using a Speaking Engagement to Deliver Key Marketing Messages"

Internet Marketing

"Using the Internet as a Strategic Marketing and PR Tool"

Analysts Relations

"How to Work with Healthcare Research Analysts"