PRBI™ Survey Predicts Optimistic Forecast for Boutique PR Firms in 2012

Respondents to a new PR Boutiques International™ (PRBI) survey of worldwide boutique public relations agencies predict moderate to high growth for their businesses in 2012, a reflection of the increasing recognition that these specialized firms deliver real value in a challenging economy.

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Is Your B2B Company Just Another Face in the Crowd?

Scott Public Relations, healthcare, insurance and technology PR specialists, announced the implementation of a new strategic marketing service that helps B2B companies differentiate themselves from the competition. Through the Push/Pull Marketing Engine, SPR leverages a company’s brand, content and messaging for maximum results and ROI, while building business and reputation.

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PR Boutiques International™ (PRBI) Elects Officers, Board for 2011-12

PR Boutiques International (PRBI), a global network of 31 boutique PR firms in 13 countries, has elected a new slate of officers and board members during its recent annual meeting. "As PRBI enters its fourth year, the organization is experiencing much continued growth and impact," noted Bill Cowen, president of Metrospective Communications, Philadelphia, who is beginning his second term as president of PRBI.

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“Are You a Wallflower at the B2B Social Media Party?” White Paper Released

Scott Public Relations, healthcare, insurance and technology PR specialists, announced the publication of its newest white paper, “Are You a Wallflower at the B2B Social Media Party?” In it, SPR reveals how B2B companies can take advantage of social media to increase visibility and sales.

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Scott Public Relations Named in Top 100 LA-based Woman-Owned Businesses by Los Angeles Business Journal

Scott Public Relations, specialists in healthcare, insurance and technology PR, has been named to the Los Angeles Business Journal's list of Top 100 Women-Owned Businesses. The list acknowledges the importance of woman-owned businesses in the Los Angeles region, and their positive impact on the business community.

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“How to Best Invest Your Marketing Dollars in 2010” White Paper Released

Scott Public Relations, healthcare, insurance and technology PR specialists, announced the publication of their newest white paper, “How to Best Invest Your Marketing Dollars in 2010.” In it, SPR unveils the secret for using Web 2.0 strategies for B2B companies for measurable, exponential results.

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Scott Public Relations Announces White Paper on “The Seven Steps to Thought Leadership in 2010 – and Beyond”

Scott Public Relations, healthcare, insurance and technology PR specialists, announced today the publication of “The Seven Steps to Thought Leadership in 2010 – and Beyond.”  In it, Joy Scott, CEO of Scott Public Relations, outlines SPR’s proven approach to becoming a recognized leader in your field, now that the Internet is the primary source of information and influence.

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Public Relations Boutiques International Adds Four More Firms in Key Markets

The worldwide collaborative network of PR firms, Public Relations Boutiques International™ (PRBI), continues to grow in key markets around the world. The organization announced it recently added four more member firms, expanding the roster to 29 agencies in 11 countries.

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Scott Public Relations Joins PR Boutiques International -- Collaboration Offers Highly Specialized Experience in U.S. and International Markets

Scott Public Relations, specialists in communications in health care, insurance, and technology, has joined Public Relations Boutiques International (PRBI), a worldwide collaborative network of boutique public relations firms.  Through this association, Scott Public Relations is linked with a national and international group of highly experienced professionals who command a broad range of knowledge in industry sectors, practice skills, and specific geographic markets.

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Joy Scott is a regular contributor to key trade publications where she shares her perspective on the state of the industry.

“When looking at the strategy and tactics of going national, it’s good to go after the key issues getting attention in society and from new media…Issues that are the most significant and affect the most people may give you the most leverage if you can translate what you’re doing into a positive for the greater good.” This advice was offered by Joy Scott in a special section of HealthLeaders magazine, “The Executive Survival Guide.” The article focused on the pros and cons of national publicity for health care companies.

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Physicians can “Positively market your capitated practice to patients by emphasizing health counseling and preventative services…” according to a feature article in Capitation Management Report, a monthly professional newsletter for healthcare providers. In the interview, Joy also counseled that “Capitated medical organizations need to use technology to their advantage. There are tremendous savings from…scheduling or changing appointments online and communicating with offices through the Internet. Touting the convenience of these advances is a strong point in a capitated group’s marketing plan.”

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“In general, the new grad or person making a career transition…will have the opportunity to wear many hats quickly in smaller and boutique agencies…” was the advice Joy had for newcomers to PR wanting to know what to expect working for a 'boutique' agency versus a large agency. Joy was the guest columnist for the monthly Q&A in WorkinPR.com, a PR-focused recruiting website. “Larger agencies regulate beginning junior staffers to back-end administrative account work, whereas smaller, leaner boutique agencies generally offer (the) opportunity to obtain intensive hands-on experience in a variety of areas that directly impact the client work.”

>>> Read the complete archived article at www.workinpr.com/industry/research, July 2006

For information on career opportunities at Scott Public Relations, visit the Careers page of our website.