Joy Scott is a regular contributor to key trade publications where she shares her perspective on the state of the industry.

“When looking at the strategy and tactics of going national, it’s good to go after the key issues getting attention in society and from new media…Issues that are the most significant and affect the most people may give you the most leverage if you can translate what you’re doing into a positive for the greater good.” This advice was offered by Joy Scott in a special section of HealthLeaders magazine, “The Executive Survival Guide.” The article focused on the pros and cons of national publicity for health care companies.

>>> Read the full article.

Physicians can “Positively market your capitated practice to patients by emphasizing health counseling and preventative services…” according to a feature article in Capitation Management Report, a monthly professional newsletter for healthcare providers. In the interview, Joy also counseled that “Capitated medical organizations need to use technology to their advantage. There are tremendous savings from…scheduling or changing appointments online and communicating with offices through the Internet. Touting the convenience of these advances is a strong point in a capitated group’s marketing plan.”

>>> Read the full article

“In general, the new grad or person making a career transition…will have the opportunity to wear many hats quickly in smaller and boutique agencies…” was the advice Joy had for newcomers to PR wanting to know what to expect working for a 'boutique' agency versus a large agency. Joy was the guest columnist for the monthly Q&A in WorkinPR.com, a PR-focused recruiting website. “Larger agencies regulate beginning junior staffers to back-end administrative account work, whereas smaller, leaner boutique agencies generally offer (the) opportunity to obtain intensive hands-on experience in a variety of areas that directly impact the client work.”

>>> Read the complete archived article at www.workinpr.com/industry/research, July 2006

For information on career opportunities at Scott Public Relations, visit the Careers page of our website.